Google Cloud Analytics: Unlock Extraordinary

Creative Direction
Art Direction
Design
Animation

We helped Google Cloud launch a brand new set of tools and services. The tools and services empower businesses, of all sizes, to unlock extraordinary outcomes, through the use of Google Cloud Analytics features.

We created a visual system that consists of simple representations of recurrent ideas. The simplicity and conciseness of the system allows for the creation of a multitude of assets and campaigns, which demonstrate complex ideas, in simple and intuitive forms. It allows campaigns to market to any audience simultaneously. Whether, that be marketing executives or on-the-ground, back-end developers.

We created 2 universes, to allow us to differentiate between communications and events, that resonated with teams that were either interested in functionality and implementation, or business outcome.

We fleshed out the visual system, in order to visually represent all of the “data stages”.

We used the system to roll out to various launch campaigns. These campaigns included assets for: Social Media, Mail Distribution, Event Collateral and several Video assets, such as; Title screens; Lower thirds; and End screens.

The complete system can be used to create almost infinite assets and demonstrations, in perpetuity, by any agency partner, asset creator or designer.