Debunking 5G Myths

Creative Direction
Art Direction
Motion Design

We created an informative and entertaining ad spot for OnePlus, starring Black-ish star, Marcus Scribner, which debunked popular myths about 5G technology. There were strict time and budget constraints, and the subject matter was dry and technical. So, we adopted a tongue in cheek approach and leant into the strangeness of the tweets as we squeezed as much as we could from the pre-production phase. I allowed for Creative, Talent and Crew to inject more organic and genuine humor on set.

We captured additional content at the end of the shoot to use for celebrity social reactions. We used these reactions to engage our fans and critics, in order to keep the conversation about OnePlus’ 5G product leadership on trend.

I wanted to keep the scenes modern and clean, but didn’t want it to look too commercially flawless. It had to feel like you were taking a tour through Marcus’ actual living and work space. So we balanced the tones and scenes with some natural colors and practically usable items.