Fast Charging
Rap TVC

Creative Direction
Art Direction

Engaging the tongue twisting talents of the viral rapper, Futuristic, we created a high speed music video, featuring his blisteringly fast bars, about OnePlus’ warp charging technology. This landed well with the niche mobile gaming audience that OnePlus was trying to win over.

We pushed versions on brand owned social media channels. And, challenged OnePlus’ social media audience to win devices and prizes, by attempting the full song in a single breath. The campaign created more conversation and understanding of OnePlus’ overall product USP: Market-leading, lifestyle changing, charging speed

I wanted to give the spot a frenetic feel, while demonstrating that the rapped verse was not sped up. The goal was to portray a feeling of unleashed potential and energy.

We used a robotic arm to exaggerate camera movement, constructed a transforming stage to show expansion, and projected energetic designs onto the stage walls to support the subject matter and aid in comprehension of the rap verse.