LION the movie

Art Direction
Design
Animation

Leading up to the premiere for LION, a movie which focussed on mislplaced children, we created a campaign that would tug at heart strings.

The #LionHeart social impact campaign, in partnership with The Charity Network was created to raise awareness and funds for non-profit organisations in India helping children, like the film's Saroo, living in poverty away from their families.

Through emotional stills, cinemagraphs and videos, we tried to portray the glimpses of loss, yeaerning, searching and hope. These not only impacted the success of the film, but the #LionHeart social impact campaign, as well.

We used facebook hacks, to make the viewer, double take, think twice, and give them a tiny glimpse at the feeling of loss and longing.